- The Professional Triathletes Organization (PTO) is a support body for professional triathletes that was established in 2019.
- The PTO’s formation was a significant milestone for the sport, as it brought together a diverse group of stakeholders who aimed to unify and strengthen the pro triathlon scene.
- The organization has since developed a number of innovative initiatives, including a new ranking system, a championship race series, and a revenue-sharing model.
- Despite these positive steps, critics have accused the PTO of neglecting its original mission by prioritizing profitability and pursuing a confrontational approach with other industry players.
- The article argues that the PTO needs to strike a better balance between commercial success and athlete advocacy if it wants to remain relevant and credible in the long term.
Trifindr’s hot take:
The PTO’s founders had a bold vision for the future of professional triathlon, and they have made impressive strides towards realizing that vision in a very short period of time. However, it’s also clear that the organization faces significant challenges and needs to reassess its priorities. If the PTO wants to retain the support of athletes, fans, and sponsors alike, it will need to maintain a clear focus on athlete advocacy while also building a sustainable business model. Only time will tell if they can strike the right balance.